Conference on Global CompetitivenessConference on Global Competitivenesshttp://dspace.iimk.ac.in:80/xmlui/handle/2259/942024-03-28T01:12:12Z2024-03-28T01:12:12ZIdentity Roots of Competitive Advantage:A Resource based ViewJeyavelu, S.http://dspace.iimk.ac.in:80/xmlui/handle/2259/962020-12-08T17:22:46Z2006-03-25T00:00:00ZIdentity Roots of Competitive Advantage:A Resource based View
Jeyavelu, S.
Conference on Global Competitiveness, March 24-25, 2006 held at IIMK
2006-03-25T00:00:00ZCustomization of marketing mix for rural marketsMenon, NarendranathSuresh, K.http://dspace.iimk.ac.in:80/xmlui/handle/2259/952020-12-08T17:18:27Z2008-04-05T00:00:00ZCustomization of marketing mix for rural markets
Menon, Narendranath; Suresh, K.
The journey of marketers to the rural markets has been one of surmounting one hurdle after another. These include the 4As-availability, affordability, acceptance and awareness. Adapting themselves to the rural atmosphere, marketers quickly along all elements of the 4Ps of the marketing mix-promotion,pricing,place and products. Evolution of a supporting ecosystem in the twenty first century provides several opportunities for serious marketers
2008-04-05T00:00:00Z