2017Theses submitted during 2017http://dspace.iimk.ac.in:80/xmlui/handle/2259/9812024-03-29T06:49:35Z2024-03-29T06:49:35ZCognitive business intelligence system: Framework and applicationsShyam A Vhttp://dspace.iimk.ac.in:80/xmlui/handle/2259/10622022-04-01T10:00:25Z2017-01-01T00:00:00ZCognitive business intelligence system: Framework and applications
Shyam A V
This research proposes a Cognitive Business Intelligence framework which is
a novel conceptualization of Business Intelligence. This framework can be
used to develop systems which can make decisions that closely resemble
human decision-making capability. The framework has been implemented
(through Matlab programming) in real world decision scenarios in two
different domains to demonstrate its capability.
Research Advisory Committee: Dr. Anjan Kumar Swain (Chairman), Dr. R. Radhakrishna Pillai (Member). Dr. Debabrata Chatterjee (Member)
2017-01-01T00:00:00ZFlow and salesperson performance: A positive psychology approachTeidorlang Lyngdohhttp://dspace.iimk.ac.in:80/xmlui/handle/2259/10612022-04-01T10:02:48Z2017-01-01T00:00:00ZFlow and salesperson performance: A positive psychology approach
Teidorlang Lyngdoh
Researchers and practitioners explored factors that influenced salesperson performance since a long time (Churchill et al., 1985; Verbeke et al., 2011; Vinchur et al., 1998). More recently, the changes in selling environment, increased product complexity, ever demanding customers and technological advancement, have impacted salespersons’ performance adversely (Homburg et al., 2011). Extant literature suggests that the determinants of salesperson performance have been able to explain only a small variance (about 10 %) in the sales performance (Rollins et al., 2014). Empirical studies have traditionally focused on what is wrong with the salesperson and suggested corrective or remedial measures (Friends et al., 2016). This exclusive attention on repairing human functioning neglects the well-being of salespersons and the importance of nurturing their positive competencies. There is a dearth of research that focused on the positive competencies of salesperson and this study addresses this gap. Drawing from Flow theory and Broaden and Build theory, this study aims to advance the understanding of the determinants of salesperson performance.
Research Advisory Committee: Prof. G. Sridhar, Prof. Keyoor Purani, Prof. S. Balasubrahmanyam
2017-01-01T00:00:00ZAssessing the stages of lean implementation in the context of healthcare servicesGopalakrishnan, Nhttp://dspace.iimk.ac.in:80/xmlui/handle/2259/10242020-12-08T17:23:36Z2017-07-01T00:00:00ZAssessing the stages of lean implementation in the context of healthcare services
Gopalakrishnan, N
In general Lean Thinking (LT) in an organization consists of broadly three stages: getting ready for implementing LT by satisfying the prerequisites, implementation of LT principles, and finally the post-implementation assessment of extent of leanness attained by the organization...
Thesis guided by Prof. Anand Gurumurthy, Prof. Rupesh Kumar Pati and Prof. Deepak Dhayanithy
2017-07-01T00:00:00ZList price versus deal price based internal reference points in deal evaluation: Influences of contextual prices,price-promotions,and their dispersionsSinha, Rajesh Kumarhttp://dspace.iimk.ac.in:80/xmlui/handle/2259/10232020-12-08T17:23:23Z2017-10-01T00:00:00ZList price versus deal price based internal reference points in deal evaluation: Influences of contextual prices,price-promotions,and their dispersions
Sinha, Rajesh Kumar
A reference price (RP) is a price belief or standard against which a product's price is evaluated. Marketing scholars accept the influence of RP on consumer decision making as empirical generalization...
Thesis guided by Prof.Atanu Adhikari, Prof.Keyoor Purani and Prof.Kausik Gangopadhyay
2017-10-01T00:00:00Z