Books & Monographs
http://dspace.iimk.ac.in:80/xmlui/handle/2259/527
This collection consists of books and monographs written and published by IIMK Community.2024-03-29T05:35:32ZAdvertising and Promotion: An Integrated Marketing Communications Perspective
http://dspace.iimk.ac.in:80/xmlui/handle/2259/528
Advertising and Promotion: An Integrated Marketing Communications Perspective
Purani, Keyoor; Belch, George E; Belch, Michael A.
This book is on Advertising and Sales Promotion.
9th Edition
2013-01-01T00:00:00Z