2006
http://dspace.iimk.ac.in:80/xmlui/handle/2259/772
2024-03-29T06:01:38ZDiminishing Marginal Utility of the 'Next' Attribute: Cognitive Complexity & Complex Decisions
http://dspace.iimk.ac.in:80/xmlui/handle/2259/778
Diminishing Marginal Utility of the 'Next' Attribute: Cognitive Complexity & Complex Decisions
Nair, Unnikrishnan K
This paper reports an empirical investigation of managerial effectiveness in dealing with illstructured decision environments as a function of cognitive complexity using a long
duration, multi-faceted and dynamic computer simulated complex task presented to 45
managers from a large Indian metal processing unit. Four independent, domain specific
cognitive complexity measures obtained through three different approaches were taken and later reduced through factor analysis to derive differentiation, discrimination and integration dimensions. Results revealed similar as well as distinctively different patterns of outcomes for the differentiation and integration dimensions. While effectiveness of managers in dealing with the simulated complex task showed both linear positive association as well as an ‘inverted U’ trend with increase in their differentiation capability, the integration dimension dominantly showed only the ‘inverted U’ trend. Noticeably, the discrimination dimension did not yield any significant or otherwise meaningful results. Findings point to the diminishing marginal utility of seeking additional attributes. The paper concludes by noting some of the specific features of this study and future research needs.
1 Professor, Indian Institute of Management Kozhikode, Kozhikode
2006-01-01T00:00:00Z‘Equity’ Brand: Evolution of a Brand From Stock Market
http://dspace.iimk.ac.in:80/xmlui/handle/2259/777
‘Equity’ Brand: Evolution of a Brand From Stock Market
Purani, Keyoor; Nair, Abhilash
Brand Management has been primarily the job of marketing specialists, because brands have so far been seen in context of consumer markets. Many companies have been known for their product brands in the consumer markets but its time now to clearly recognize a company's markets other than consumer market. Hence, a company must have a brand, which appeals to all its markets including consumer market, stock market, human resource market and supplier & intermediary market. Corporate brand generally evolves from one of the above mentioned markets. In this market it gains strength and then starts appealing to other markets. With economic revolution in India, stock markets are fast moving towards maturity making the companies look at brands in context of stock markets. Brands have started evolving from stock markets. A brand thus evolved is referred to as an 'equity' brand by the authors. The 'equity' brand can strengthen the corporate brand very easily as it shares a common name with the company, which in turn can be leveraged in other markets relevant to the company. This article attempts to clearly define what authors call 'equity' brand, evolution of
'equity' brand, its relevance to other markets including consumer market and the strategies for the companies to build, nurture and exploit this equity. The article focuses on; 1.Various markets & relevant brands of a company and concept of equity brand, 2.Evolution of equity brand in the stock market, 3. Significance of equity brand to markets other than stock market, 4. Building an equity brand
1 Assistant Professor, Indian Institute of Management Kozhikode, Kozhikode
2 Ph D Student, Indian Institute of Technology, Bombay
2006-01-01T00:00:00ZEconomic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty, Collaborative Communication And Coordination Strategy
http://dspace.iimk.ac.in:80/xmlui/handle/2259/776
Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty, Collaborative Communication And Coordination Strategy
Sahadev, Sunil
The paper explores the relationship between economic satisfaction within a relationship and relationship commitment. The moderating effects of three variables are considered: viz. (i) the use of behavior based coordination strategy (ii) the perceived level of environmental uncertainty and (iii) the use of collaborative communication strategy.
The hypotheses are proved through a sample survey among 101 channel partners of mobile service providers in a state in India. The results indicate the moderating variables act as quasi moderators where in they both directly and indirectly impact the dependent variable
1 Assistant Professor, Indian Institute of Management Kozhikode
2006-01-01T00:00:00ZForecasting Volatility – Evidence from Indian Stock and Forex Markets
http://dspace.iimk.ac.in:80/xmlui/handle/2259/775
Forecasting Volatility – Evidence from Indian Stock and Forex Markets
Kumar, S S S
Volatility forecasting is an important area of research in financial markets and lot of effort has been expended in improving volatility models since better forecasts translate in to better pricing of options and better risk management. In this direction this paper attempts to evaluate the ability of ten different statistical and econometric volatility
forecasting models in the context of Indian stock and forex markets. These competing models are evaluated on the basis of two categories of evaluation measures – symmetric and asymmetric error statistics. Based on an out of the sample forecasts and a majority of evaluation measures we find that GARCH (4, 1) and EWMA methods will lead to better volatility forecasts in the Indian stock market and the GARCH (5, 1) will achieve the same in the forex market. The same models perform better on the basis of asymmetric error statistics also.
1 Associate Professor, Indian Institute of Management Kozhikode, Kozhikode
2006-01-01T00:00:00Z