Customization of Marketing Mix for Rural Markets

dc.contributor.author	Menon, Narendranath
dc.contributor.author	Suresh, K.
dc.date.accessioned	2014-12-23T11:05:13Z
dc.date.available	2014-12-23T11:05:13Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/107
dc.description	Conference on Marketing to Rural Consumers, April 3,4,5, 2008, IIM Kozhikode	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Marketing Mix	en_US
dc.subject	Rural Markets	en_US
dc.title	Customization of Marketing Mix for Rural Markets	en_US
dc.type	Other	en_US