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Processing of Product Communication: A Study of the Rural Audience

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dc.contributor.author Parthasarathy, Venkatesh
dc.contributor.author Sinha, Piyush Kumar
dc.date.accessioned 2014-12-26T06:53:41Z
dc.date.available 2014-12-26T06:53:41Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/119
dc.description.abstract The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004). en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Rural Marketing en_US
dc.subject Product Communication en_US
dc.subject Advertising-Rural Markets en_US
dc.title Processing of Product Communication: A Study of the Rural Audience en_US
dc.type Other en_US


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