This case study examines how a firm faces pricing and logistics issues in an uncertain environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus ...

In the cut throat competition dictated by LPG era has made India to become part of global village, proven by the rush of the global companies’ entry. The early ones primarily served theurban market, after realizing saturation ...

Strategic alliances { SAs } are the most significant mechanism of modern business Capturing warfare , SAs are highly functional constructs that allow companies To acquire products, technology & working capital ,to increase ...

With the process of globalisation going on both the private and public sector first entered into overhauling of their organisational structure and processes and now have adopted highly aggressive path. This restructuring ...

The economy of India is the fourth largest in the world and has the third largest GDP in the entire continent of Asia. It is also the second largest among emerging nations. (All these indicators are based on purchasing ...

India has the largest number of livestock, an abundant supply of cheap and skilled labour and an ever-increasing demand for leather goods. Inspite of all these factors the Indian leather goodsindustry has barely 2.5% of ...

SUCCESSFUL INDIAN BRANDS COMPETING WITH GLOBAL ONES-STRATEGIES FOR SURVIVAL In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a ...

As companies face pressure from increased competition, shortening product life cycles and growing product complexity many are finding they need to change the way they develop new technologies, products and services. As ...

Twentieth century began with a revolutionary technology namely the computer technology that eventually led to development of Internet and modernized communication. The development & growth of Internet and communication ...