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Managing the distribution channels for high-technology products: A behavioural approach
Sahadev, Sunil
;
Jayachandran, S.*
(
Emerald
,
2002
)
Executives social representation of rurality and product adaptation: A case of rural markets in India
Sridhar, G.
;
Mishra, Debiprasad
(
Emerald Group Publishing Limited
,
2011
)
Urbanized young Indians: are they goal oriented? A scale-validation study of the regulatory focus questionnaire in the Indian context
Seth, Rahul Kumar
(
Asia Pacific Journal of Marketing and Logistics
,
2012
)
New Energy Technologies and Integrative Capability: A Case Study of India
Ahmed, Basir
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Social Implications Of Invasive Marketing: A Crosscultural Empirical Investigation In The Indian And American Contexts
Thakur, Mahima Singh
;
Khatri, Puja
;
Leekha, Neeti
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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