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Showing 6 out of a total of 6 results for community: 06. Marketing Management.
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Managing the distribution channels for high-technology products: A behavioural approach
Sahadev, Sunil
;
Jayachandran, S.*
(
Emerald
,
2002
)
International Marketing Strategy for Indian Companies : Value, Image and Other Issues
Nargundkar, Rajendra
;
Bajaj, Chetan*
(
ICFAI Journal of Marketing
,
2002
)
The Ps and Qs of Global Branding
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-26
)
Creating customer lifetime value through effective CRM in financial services industry.
Panda, Tapan Kumar
(
Journal of Services Research
,
2002
)
Managing Marketing Channels for High Technology Products: A Behaviour Based Approach
Sahadev, Sunil
(
Decision
,
2002-12
)
TAKING A BRAND GLOBAL
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-19
)
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Author
Panda, Tapan Kumar (3)
Sahadev, Sunil (2)
Bajaj, Chetan* (1)
Jayachandran, S.* (1)
Nargundkar, Rajendra (1)
Subject
Marketing (4)
Global Branding (2)
Advertising (1)
Brand Building (1)
Brand Success (1)
Branded Goods (1)
Channel relationships (1)
Country Image (1)
CRM Services Marketing (1)
Customer Relationship Management (1)
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Date Issued
2002 (6)
Has File(s)
Yes (6)