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Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm
Nargundkar, Rajendra
;
Shergill, Gurvinder*
(
2003
)
Modernisation in Indian retailing: Managerial and policy perspectives
Mulky, Avinash*
;
Nargundkar, Rajendra
(
Udyog Paragati
,
2003
)
International Marketing Strategy for Indian Companies : Value, Image and Other Issues
Nargundkar, Rajendra
;
Bajaj, Chetan*
(
ICFAI Journal of Marketing
,
2002
)
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Author
Nargundkar, Rajendra (3)
Bajaj, Chetan* (1)
Mulky, Avinash* (1)
Shergill, Gurvinder* (1)
Subject
Marketing (3)
Branded Goods (1)
Country Image (1)
Firm's Image (1)
Indian Retail Sector (1)
Innovation (1)
Market Orientation (1)
Retailing (1)
Value-added Services (1)
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2003 (2)
2002 (1)
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