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Consumer Involvement in Product Choice: Role of Perceived Risk
Sridhar, G.
(
Decision
,
2007-12-01
)
Attitude towards Women: A study of two villages in the State of Uttare Pradesh
Shukla, Timira
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District
Erda, Chirag V.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
BUZZ"- A spontaneous marketing tool in rural market for financial products
Bright A., Oliver
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
1-Contents
IIMK
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Innovation as a Tool of Building Competitive Advantage at the Bottom of the Pyramid
Tripathi, Shiv Shankar
;
De, Sadhan K.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Rural Marketing—Targeting the Non-Urban Consumer
Sanal Kumar, Velayudhan
(
The Journal of Entrepreneurship
,
2008
)
Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty,Collaborative Communication And Coordination Strategy
Sahadev, Sunil
(
Indian Institute of Management Kozhikode
,
2006
)
‘Equity’ Brand: Evolution of a Brand From Stock Market
Purani, Keyoor
;
Abhilash, Nair *
(
Indian Institute of Management Kozhikode
,
2006
)
Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm
Nargundkar, Rajendra
;
Shergill, Gurvinder*
(
2003
)
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