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Consumer Involvement in Product Choice: Role of Perceived Risk
Sridhar, G.
(
Decision
,
2007-12-01
)
Advertising and Promotion: An Integrated Marketing Communications Perspective
Purani, Keyoor
;
Belch, George E
;
Belch, Michael A.
(
Tata McGraw Hill
,
2013
)
‘Equity’ Brand: Evolution of a Brand From Stock Market
Purani, Keyoor
;
Abhilash, Nair *
(
Indian Institute of Management Kozhikode
,
2006
)
Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm
Nargundkar, Rajendra
;
Shergill, Gurvinder*
(
2003
)
Effectiveness of Product Placements in Indian Films and its effects on Brand Memory and Attitude with Special Reference to Hindi Films
Panda, Tapan Kumar
(
ICFAI University Press
,
2004
)
Modernisation in Indian retailing: Managerial and policy perspectives
Mulky, Avinash*
;
Nargundkar, Rajendra
(
Udyog Paragati
,
2003
)
The Unshakable
Panda, Tapan Kumar
(
Economics Times Daily
,
2001-05-30
)
Advertising for Lolitaji
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-09-27
)
Creating a Customer Value Focused Organization through Internal Branding and Performance Technology
Panda, Tapan Kumar
(
2001
)
Executives social representation of rurality and product adaptation: A case of rural markets in India
Sridhar, G.
;
Mishra, Debiprasad
(
Emerald Group Publishing Limited
,
2011
)
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Panda, Tapan Kumar (14)
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Marketing (29)
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Sales Promotion (2)
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Advertising Promotion (1)
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