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Showing 7 out of a total of 147 results for community: 06. Marketing Management.
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A Study Of Multi-Level Marketing (MLM), As A Potential Tool For Socio- Economic Development
Sreekumar, P.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
(
Elsevier
,
2017
)
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G
(
Journal of Business Research (Elsevier)
,
2017
)
Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity
Adhikari, Atanu
;
Rajeev Kumra
;
Lakshman, C.
(
Journal of Management & Organization
,
2017-01
)
Goal Congruence in Hedonistic and Utilitarian Reasons for Purchase and Features of a Product
Subhash, Jha,
;
Adhikari, Atanu
(
South Asian Journal of Management
,
2016-06
)
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Jayasankar Ramanathan
;
Sanal Kumar Velayudhan
(
Marketing Intelligence & Planning (Emeraldinsight)
,
2017-07-18
)
Understanding Consumer Motivations to Share Rumours in the Marketplace
Sudhir, Subin
(
Indian Institute of Management Kozhikode
,
2016
)
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Marketing (29)
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