Dspace @ IIM Kozhikode
Search
Login
DSpace Home
→
06. Marketing Management
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 10 out of a total of 147 results for community: 06. Marketing Management.
(0.005 seconds)
Now showing items 31-40 of 147
Previous Page
1
2
3
4
5
6
7
. . .
15
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Consumers’ Purchasing Pattern in Liberalized Market –A Study on the Household Durable Products
Ashok, D.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Executives social representation of rurality and product adaptation: A case of rural markets in India
Sridhar, G.
;
Mishra, Debiprasad
(
Emerald Group Publishing Limited
,
2011
)
International Marketing Strategy for Indian Companies : Value, Image and Other Issues
Nargundkar, Rajendra
;
Bajaj, Chetan*
(
ICFAI Journal of Marketing
,
2002
)
Marketing – A Major Menace to Society
John, S. Franklin
;
Jeba, J. Kandaleena
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Cause Related Marketing and its Impact on Corporate Brand Image and Sales
Garg, Bhavet
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
E-Satisfaction – A Comprehensive Framework
Anand, Akshay
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Do successful companies value Social Responsibility and Ethics in Marketing in India?
Chatterjee, Sudeep
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
© The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/1938965512459801 Individual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service
Adhikari, Atanu
;
Rao, A.K.
(
Cornell Hospitality Quarterly
,
2012
)
Urbanized young Indians: are they goal oriented? A scale-validation study of the regulatory focus questionnaire in the Indian context
Seth, Rahul Kumar
(
Asia Pacific Journal of Marketing and Logistics
,
2012
)
Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons
Pandya, Bhavin Ushakant
;
Jayswal, Mitesh M
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Now showing items 31-40 of 147
Previous Page
1
2
3
4
5
6
7
. . .
15
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of DSpace
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Community
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register
Discover
Author
Panda, Tapan Kumar (20)
Adhikari, Atanu (5)
Sahadev, Sunil (5)
Sridhar, G. (5)
Nargundkar, Rajendra (3)
Purani, Keyoor (3)
Anand, Sandip (2)
IIMK (2)
Kaur, Ravneet (2)
Manalel, James (2)
... View More
Subject
Marketing (29)
Advertising (12)
Rural Marketing (8)
Brands (5)
Cause Related Marketing (5)
India (5)
Branding (4)
Tourism (4)
Consumer (3)
Consumer Behaviour (3)
... View More
Date Issued
2010 - 2017 (20)
2000 - 2009 (127)
Has File(s)
Yes (147)