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Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty,Collaborative Communication And Coordination Strategy
Sahadev, Sunil
(
Indian Institute of Management Kozhikode
,
2006
)
‘Equity’ Brand: Evolution of a Brand From Stock Market
Purani, Keyoor
;
Abhilash, Nair *
(
Indian Institute of Management Kozhikode
,
2006
)
Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm
Nargundkar, Rajendra
;
Shergill, Gurvinder*
(
2003
)
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Author
Abhilash, Nair * (1)
Nargundkar, Rajendra (1)
Purani, Keyoor (1)
Sahadev, Sunil (1)
Shergill, Gurvinder* (1)
Subject
Marketing (2)
Brand Management (1)
Branding (1)
Collaborative communication strategy (1)
Coordination strategy (1)
Innovation (1)
Market Orientation (1)
Mobile service providers-India (1)
Relationship commitment. (1)
Stock Market (1)
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Date Issued
2006 (2)
2003 (1)
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