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Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
(
Elsevier
,
2017
)
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G
(
Journal of Business Research (Elsevier)
,
2017
)
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Author
Ranjan, Kumar Rakesh (2)
Sugathan, Praveen (2)
Mulky, Avinash G (1)
Mulky, Avinash G. (1)
Subject
Attribution (2)
Co-creation (1)
Co-creation, failure (1)
Customer participation (1)
Emotion (1)
Expectancy (1)
Failure (1)
Guilt (1)
Mixed-method (1)
Service recovery (1)
... View More
Date Issued
2017 (2)
Has File(s)
Yes (2)