Dspace @ IIM Kozhikode
Wooing Rural Customers
Login
DSpace Home
→
06. Marketing Management
→
Journal Articles
→
View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.
Wooing Rural Customers
Panda, Tapan Kumar
URI:
http://hdl.handle.net/2259/576
Date:
2001-07-05
Abstract:
The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice
Description:
Business Line July 5, 2001
Show full item record
Files in this item
Name:
Wooing+Rural+Cust ...
Size:
101.7Kb
Format:
PDF
View/
Open
This item appears in the following Collection(s)
Journal Articles
This collection consists of published and nonpublished scolarly articles of IIMK Community.
Search DSpace
Search DSpace
This Collection
Advanced Search
Browse
All of DSpace
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Collection
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register