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A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District

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dc.contributor.author Erda, Chirag V.
dc.date.accessioned 2015-04-28T11:05:45Z
dc.date.available 2015-04-28T11:05:45Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/595
dc.description.abstract The study is about the Mobile Phone buying behaviour of consumers in rural and urban areas. The prsent study confined to the consumer behaviour in Jamnagar District. en_US
dc.language.iso English en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Buying Behaviour-Rural Marketing en_US
dc.subject Mobile Phone-Consumers en_US
dc.title A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District en_US
dc.type Other en_US


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