Dspace @ IIM Kozhikode

Impact of Advertising on Children’s Health

Show simple item record

dc.contributor.author Nawathe, Anand
dc.contributor.author Gawande, Rohan
dc.contributor.author Dethe, Sudhir
dc.date.accessioned 2015-04-29T10:40:33Z
dc.date.available 2015-04-29T10:40:33Z
dc.date.issued 2007-04-10
dc.identifier.uri http://hdl.handle.net/2259/623
dc.description PART IV – ADVERTISING & SOCIETY |Pages 303-311| en_US
dc.description.abstract Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without advertising. Advertising is a vital marketing tool as well as powerful communication medium. The basic objective of any advertisement is to stimulate sales, direct or indirect by trying to make tall claims about product performance. The degree of impact of advertising on adults may be problematic but the outcome is devastating for children. Advertisers of children's television used to appeal to the parents earlier but now they appeal directly to children -- who do not have the emotional or cognitive tools to evaluate what's being sold to them. Television is no more just a source of entertainment for children. They showcase the must haves for a kid making them a consumer even before they have reached the age of 3. Thus the influence of the media on the psychosocial development of children is profound. Thus, it is important for the parents... en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Advertising en_US
dc.subject Children’s Health en_US
dc.title Impact of Advertising on Children’s Health en_US
dc.type Other en_US

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search


My Account