Marketing to Children –Issues & Remedies

Chaudhari, Chetan; Marathe, Milind

dc.contributor.author	Chaudhari, Chetan
dc.contributor.author	Marathe, Milind
dc.date.accessioned	2015-04-29T12:06:16Z
dc.date.available	2015-04-29T12:06:16Z
dc.date.issued	2007-04-10
dc.identifier.uri	http://hdl.handle.net/2259/636
dc.description	PART VI – CONSUMER MARKETS & MARKETING \|Pages 613-626\|	en_US
dc.description.abstract	This paper is divided in to different sections. Section one introduces us to the theme of the paper as a whole. Part two tries to focus on growing children market & marketing to children. Part three talks about, adverse effect of marketing on children. Role of parents, government, media, industries & schools to educate children explained at the end followed by the Conclusion.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Children	en_US
dc.subject	Children Marketing	en_US
dc.subject	Nag Factor	en_US
dc.subject	Marketing Effect	en_US
dc.title	Marketing to Children –Issues & Remedies	en_US
dc.type	Other	en_US