Dspace @ IIM Kozhikode

Browsing 2014 by Title

Browsing 2014 by Title

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  • Rastogi, Ashish; Pati, Surya Prakash (Indian Institute of Management Kozhikode, 2014)
    Individuals across organizations and roles are increasingly seeking a meaningful and fulfilling experience in their activities. Towards that, the Bhagavad Gita advises the practice of Karma Yoga. However, the conceptualization ...
  • Amblee, Naveen C.; Bui, Tung X (Indian Institute of Management Kozhikode, 2014)
    In this paper, we examine the role of value proposition and social proof on the success of localized online deals that are made available in coupon form. We develop a model to understand what factors affect coupon sales ...

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