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Adjacent Price Anchoring and Consumer’s Willingness to Pay: A Bayesian Approach
Adhikari, Atanu
(
Indian Institute of Management
,
2016-12
)
Fairness in Participative Pricing: A New Way of Pricing in Hospitality Sector
Adhikari, Atanu
(
Indian Institute of Management
,
2016-12
)
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Author
Adhikari, Atanu (2)
Subject
Willingness to pay (2)
Brand-choice decision (1)
Consumer heterogeneity (1)
Hierarchical Bayes (1)
IIMK/WPS/216/MM/2016/28 (1)
internal reference price (1)
Participative pricing (1)
Reference price, (1)
Willingness to buy (1)
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2016 (2)
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