Memorable Tourism Experiences: Vivid memories and feelings of Nostalgia for Houseboat tourism

Abstract

There has been a great emphasis on understanding the relationship of tourism experience quality with memorability of such experiences in recent years, however very few studies have attempted to measure the nostalgic characteristics of such experiences. This study attempts validation of memorable tourism experience scale (MTES) as a measure of nostalgia intensity and vividness of tourist memory of such experiences. Using structural equation modeling approach to analyze data from 412 domestic and international tourists in backwaters of Kerala, India; the results support that memorable tourism experiences (MTEs) are related to Nostalgia Intensity and Vividness of memory of stay on the houseboats