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The influence of opinion leaders in rural markets

Zacharias, Siby; Salam, Afsal; Jose, M.C.; Kuruvila, Binu; Anand, Denny (Indian Institute of Management Kozhikode, 2008-04-05)

Now showing items 1-1 of 1

Author
- Anand, Denny (1)
- Jose, M.C. (1)
- Kuruvila, Binu (1)
- Salam, Afsal (1)
- Zacharias, Siby (1)
Subject
- Opinion leaders (1)
- Rural marketing (1)
- Word of mouth (1)
- ... View More
Date Issued
- 2008 (1)
Has File(s)
- Yes (1)