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Processing of Product Communication: A Study of the Rural Audience

Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)

Now showing items 1-1 of 1

Author
- Parthasarathy, Venkatesh (1)
- Sinha, Piyush Kumar (1)
Subject
- Advertising-Rural Markets (1)
- Product Communication (1)
- Rural Marketing (1)
- ... View More
Date Issued
- 2008 (1)
Has File(s)
- Yes (1)