Concept, Application and Marketing of rural tourism

dc.contributor.author	Aithal, Rajesh K.
dc.contributor.author	Anil, R.K.
dc.date.accessioned	2014-12-23T09:14:19Z
dc.date.available	2014-12-23T09:14:19Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/106
dc.description.abstract	An attempt was made in the paper to understand the concept of rural tourism.The benefits of rural tourism and the linkage to development have also been touched upon in the paper.The unique challenges posed in marketing of rural tourism have been raised and the issue of niche marketing as an approach to marketing of rural tourism raised.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural markeing	en_US
dc.subject	Rural tourism	en_US
dc.subject	Marketing of rural tourism	en_US
dc.subject	Tourism business	en_US
dc.title	Concept, Application and Marketing of rural tourism	en_US
dc.type	Other	en_US