Abstract:
Farmers who brave the vagaries of monsoon to produce vegetables and fruits, find it difficult to sell the produce at a profitable price. Establishment of U.S has helped to overcome the hardships posed by the middlemen. The direct contact with the consumers has enhances their income. Like any other industry, diversification of products i.e. selling more than two products has resulted in high average sales per day. The Uzhavar Sandhais in general , has done a laudable job in making the marketing easy for the farmers.
