DSpace Home
→
06. Marketing Management
→
Conference Proceedings
→
Browsing Conference Proceedings by Subject

Browsing Conference Proceedings by Subject "Advertising-Rural Markets"

Now showing items 1-1 of 1

Processing of Product Communication: A Study of the Rural Audience

Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)

The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).

Now showing items 1-1 of 1

Search DSpace

Advanced Search

Browse

All of DSpace
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

My Account