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Brand aspirations and brand switching behaviour of rural consumers: A case study of Haryana

Kumar, Sanjeev; Singh, M.R.P (Indian Institute of Management Kozhikode, 2008-04-05)
Attitude towards Women: A study of two villages in the State of Uttare Pradesh

Shukla, Timira (Indian Institute of Management Kozhikode, 2008-04-05)
Awareness and Consumption Pattern of Rural Consumers towards Home and Personal Care Products

Bishnoi, Vinod Kumar; Bharti (Indian Institute of Management Kozhikode, 2008-04-05)
Customization of marketing mix for rural markets

Menon, Narendranath; Suresh, K. (Indian Institute of Management Kozhikode, 2008-04-05)
A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District

Erda, Chirag V. (Indian Institute of Management Kozhikode, 2008-04-05)
BUZZ"- A spontaneous marketing tool in rural market for financial products

Bright A., Oliver (Indian Institute of Management Kozhikode, 2008-04-05)
Brand awareness and preference in rural markets

Patro, Sanjay; Varshney, Sanjeev (Indian Institute of Management Kozhikode, 2008-04-05)
Agribusiness Sector in Rural India and Increasing Opportunities of E-Commerce

Goswami, Rahul; Juneja, Ekta; Sharma, Swati (Indian Institute of Management Kozhikode, 2008-04-05)
Concept, Application and Marketing of rural tourism

Aithal, Rajesh K.; Anil, R.K. (Indian Institute of Management Kozhikode, 2008-04-05)
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IIMK (Indian Institute of Management Kozhikode, 2008-04-05)

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