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Materialism among Adolescent: Understanding Conceptual Framework and Imperatives for Marketers and Society for New Horizons
Pandya, Bhavin Ushakant
;
Jayswal, Mitesh M
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Market Innovative Strategy: A Case of LG Electronics
Bhatt, P.R.
(
Vision: The Journal of Business Perspective
,
2003-12
)
Modern Blood Banking in India: A Study of Prathama Blood Centre
Singh, Abhinava S.
;
Das, Siddharth G.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Countering Counterfeits
Sridhar, G.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
The Ps and Qs of Global Branding
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-26
)
1-Table of Contents
IIMK
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Voluntary Sustainability and Transfer of Technology Through Produce Marketing
Panda, Tapan Kumar
(
Scholarly Article
,
2001
)
Avenues Amid Advertising Regulations for socially Unacceptable products with special focus on alcohol
Sailaja, P. Uma
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Creating customer lifetime value through effective CRM in financial services industry.
Panda, Tapan Kumar
(
Journal of Services Research
,
2002
)
Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product Categories
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2000
)
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Sreekumar, M.G. (29)
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