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Processing of Product Communication: A Study of the Rural Audience

Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)
Processing of Product Communication: A Study of the Rural Audience

Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)

Now showing items 1-2 of 2

Author
- Parthasarathy, Venkatesh (2)
- Sinha, Piyush Kumar (2)
Subject
- Advertising-Rural Markets (2)
- Product Communication (2)
- Rural Marketing (2)
- ... View More
Date Issued
- 2008 (2)
Has File(s)
- Yes (2)