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Brand aspirations and brand switching behaviour of rural consumers: A case study of Haryana

Kumar, Sanjeev; Singh, M.R.P (Indian Institute of Management Kozhikode, 2008-04-05)

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Author
- Kumar, Sanjeev (1)
- Singh, M.R.P (1)
Subject
- Brand aspirations (1)
- Haryana (1)
- Rural consumers (1)
- Rural marketing (1)
- ... View More
Date Issued
- 2008 (1)
Has File(s)
- Yes (1)