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Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm

Nargundkar, Rajendra; Shergill, Gurvinder* (2003)

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Author
- Nargundkar, Rajendra (1)
- Shergill, Gurvinder* (1)
Subject
- Innovation (1)
- Market Orientation (1)
- Marketing (1)
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Date Issued
- 2003 (1)
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