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Brand awareness and preference in rural markets

Patro, Sanjay; Varshney, Sanjeev (Indian Institute of Management Kozhikode, 2008-04-05)

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Author
- Patro, Sanjay (1)
- Varshney, Sanjeev (1)
Subject
- Brand awareness (1)
- Brand linking (1)
- Brand quality perception (1)
- Rural marketing (1)
- ... View More
Date Issued
- 2008 (1)
Has File(s)
- Yes (1)