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Influence of education on the use of informal referent groups as information source by consumers in rural markets

Sanal Kumar, Velayudhan (Indian Institute of Management Kozhikode, 2008-04-05)

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Author
- Sanal Kumar, Velayudhan (1)
Subject
- Education (1)
- Information source of rural consumers (1)
- Referent groups (1)
- Rural Marketing (1)
- ... View More
Date Issued
- 2008 (1)
Has File(s)
- Yes (1)