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Understanding Consumer Motivations to Share Rumours in the Marketplace

Sudhir, Subin (Indian Institute of Management Kozhikode, 2016)

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Author
- Sudhir, Subin (1)
Subject
- Consumer Behaviour (1)
- Marketing (1)
- Rumours in Marketplace (1)
- ... View More
Date Issued
- 2016 (1)
Has File(s)
- Yes (1)