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Creating customer lifetime value through effective CRM in financial services industry.

Panda, Tapan Kumar (Journal of Services Research, 2002)

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Author
- Panda, Tapan Kumar (1)
Subject
- CRM Services Marketing (1)
- Customer Relationship Management (1)
- Financial Services Industry (1)
- Marketing (1)
- ... View More
Date Issued
- 2002 (1)
Has File(s)
- Yes (1)