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Creating Customer Life Time Value through Effective CRM in Financial Services Industry

Panda, Tapan Kumar (Scholarly Article, 2001)

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Author
- Panda, Tapan Kumar (1)
Subject
- Billing System Management (1)
- Credit Risk Management (1)
- Customer Life Time Value (1)
- Customer Relationship Management (1)
- Financial Services (1)
- Relationship Marketing (1)
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Date Issued
- 2001 (1)
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