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Modeling visual servicescape aesthetics and consumer response relationships

Kumar, Deepak S. (Indian Institute of Management Kozhikode, 2014-03)
Existence of Capital Market Equilibrium in the Presence of Herding and Feedback Trading

Nair, Abhilash S. (Indian Institute of Management Kozhikode, 2013)
Executives social representation of rurality and product adaptation: A case of rural markets in India

Sridhar, G.; Mishra, Debiprasad (Emerald Group Publishing Limited, 2011)
© The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/1938965512459801 Individual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service

Adhikari, Atanu; Rao, A.K. (Cornell Hospitality Quarterly, 2012)
Urbanized young Indians: are they goal oriented? A scale-validation study of the regulatory focus questionnaire in the Indian context

Seth, Rahul Kumar (Asia Pacific Journal of Marketing and Logistics, 2012)
SUSCEPTIBILITYTO REFERENCEGROUPINFLUENCE AMONG RURALCONSUMERS

Sridhar, G.; Ramesh Kumar, N.; Narasimha Murthy, G. (Metamorphosis, 2010)
IDEAFORGE: MECHANICAL CHARGER

Atanu, Adhikari; Deshmukh, Rama (www.daviddalka.com, 2012-05-25)
Comparing the importance of luxury value perceptions in cross-national contexts

Shukla, Paurav; Puranni, Keyoor (Journal of Business Research, 2012)
Consumer evaluation of brand extensions: goods to services and services to goods

Jayasankar R (Indian Institute of Management Kozhikode, 2014-03)
Marketing needs reform

Joffy, Thomas; Purani, Keyoor (Nutshell, 2011)

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