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Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market Preferences

Panda, Tapan Kumar; Tripathy, Nalini Prava (Scholarly Article, 2001)

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Author
- Panda, Tapan Kumar (1)
- Tripathy, Nalini Prava (1)
Subject
- Customer Orientation (1)
- Indian Market (1)
- Marketing (1)
- Mutual Fund Products (1)
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Date Issued
- 2001 (1)
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