The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).

The paper is focusing on finding the lacunas of existing APMC Act, current trading practices and availability of infrastructure. It also suggests the Public Private Partnership (PPP) Model for creating a competitive advantage ...

NREGS (Mahatma Gandhi National Rural Employment Guarantee Scheme) is the Indian government’s flagship anti-poverty programme and is one of the largest public works programmes in the world which aims to increase employment ...

This case study examines how a firm faces pricing and logistics issues in an uncertain environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus ...

Referral marketing is being increasingly used in marketing of services, like education. As more and more foreign universities are wooing students of Indian origin to pursue courses offered by them, referral marketing may ...

The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...

This article extends cointegration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, ...

Literature on periodic markets in rural areas predicts the demise of these markets. Administrative policies support alternative markets for marketing farmer produce. Despite these predictions and administrative actions ...

Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer-reviewed ...