A study of how couples choose a restaurant finds a two-step process, in which each partner determines an individual utility for a particular restaurant’s attributes and then the two partners negotiate a joint family utility ...

This study investigates the effect of economic resources, namely cost, and time resources on information seeking trends of individuals. The study considered individual level variations, as observed in the attitude to these ...

Using the underpinning of assimilation and contrast theory, we examine whether consumers' reasons for purchasing a product are influenced by its attributes or not. A conceptual framework that differentiated between hedonic ...

The responses of individual information seekers are best studied in isolation. In the past researchers did not consider information users as individuals; viewing them instead in the context of their cultural system as a ...

Despite the implication of organizational resources and the resource-based view of the firm, the market orientation literature has not examined associated constructs. Additionally, while it is recognized that emerging ...