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Browsing by Author "Dethe, Sudhir"

Browsing by Author "Dethe, Sudhir"

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  • Branding Indian Tourism: Entering Second Phase 
    Gawande, Rohan; Dethe, Sudhir (Indian Institute of Management Kozhikode, 2008-05-17)
    The paper is a survey on Indian Tourism.
  • Impact of Advertising on Children’s Health 
    Nawathe, Anand; Gawande, Rohan; Dethe, Sudhir (Indian Institute of Management Kozhikode, 2007-04-10)
    Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without advertising. Advertising is a vital marketing tool as well as powerful ...