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Browsing by Author "Garg, Bhavet"

Browsing by Author "Garg, Bhavet"

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  • Cause Related Marketing and its Impact on Corporate Brand Image and Sales 
    Garg, Bhavet (Indian Institute of Management Kozhikode, 2007-04-10)
    In this paper attempt has been made to study concept of Cause Related Marketing & Its impact on Corporate Brand Image & Sales through questionnaire cum interview schedules & from secondary data sources like website, Journals ...
  • Impact of ITC's e - Choupal on rural India-A case study 
    Garg, Bhavet; Mohita; Marwah, Sanjiv (Indian Institute of Management Kozhikode, 2008-04-05)
    Though the primary objective of the study is to understand the attitude of farmers towards concept of ITC e-Choupal and its impact on rural India so, case study cum descriptive research design is most suitable.