Dspace @ IIM Kozhikode

Browsing by Author "Malmarugan"

Browsing by Author "Malmarugan"

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  • Malmarugan; Sankaran, H. (Indian Institute of Management Kozhikode, 2007-04-10)
    Referral marketing is being increasingly used in marketing of services, like education. As more and more foreign universities are wooing students of Indian origin to pursue courses offered by them, referral marketing may ...