Browsing by Author "Ranjan, Kumar Rakesh"

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Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create

Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. (Elsevier, 2017)

This study investigates how the effect of the failure of co-created products or services influences: (a) internal attribution (i.e. the self) and external attribution (i.e. the firm), (b) customers’ expectancies of success, ...
An examination of the emotions that follow a failure of co-creation

Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G (Journal of Business Research (Elsevier), 2017)

Service research has contributed to our understanding of the externally-directed emotions that customers experience, such as anger. However, there is limited knowledge about the self-directed emotions that customers ...

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