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Browsing by Author "Teidorlang Lyngdoh"

Browsing by Author "Teidorlang Lyngdoh"

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  • 9. How Marketing Makes for Better Democracy 
    Teidorlang Lyngdoh (Sage Publications, 2015-01)
    Over the years, marketing has increasingly been viewed as a major cause for many social and environmental problems. The role of marketing has been widely perceived to be prospering at the expense of society. Marketing ...
  • Flow and salesperson performance: A positive psychology approach 
    Teidorlang Lyngdoh (Indian Institute of Management Kozhikode, 2017)
    Researchers and practitioners explored factors that influenced salesperson performance since a long time (Churchill et al., 1985; Verbeke et al., 2011; Vinchur et al., 1998). More recently, the changes in selling environment, ...