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Browsing by Author "Velayudhan, Sanal Kumar"

Browsing by Author "Velayudhan, Sanal Kumar"

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  • Differences in Perception of Value between Urban and Rural Consumers 
    Velayudhan, Sanal Kumar (Indian Institute of Management Kozhikode, 2013)
    The study examines the differences in perception of value between urban and rural consumers .The perceived value is grouped as functional/instrumental, symbolic/expressive and costs/sacrifice. The differences are expected ...
  • Relevance of Rural Periodic Markets: A Review 
    Velayudhan, Sanal Kumar (Indian Institute of Management Kozhikode, 2016-05)
    Literature on periodic markets in rural areas predicts the demise of these markets. Administrative policies support alternative markets for marketing farmer produce. Despite these predictions and administrative actions ...