Dspace @ IIM Kozhikode

Browsing by Author "Vij, Sandeep"

Browsing by Author "Vij, Sandeep"

Sort by: Order: Results:

  • Singh, Raghbir; Vij, Sandeep (Indian Institute of Management Kozhikode, 2007-04-10)
    Depending upon the public opinion about the social, economic and ethical aspects of advertising,the marketers and the public policy makers should take different stances on how advertising should be treated. The study has ...