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Browsing by Author "Zacharias, Siby"

Browsing by Author "Zacharias, Siby"

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  • Back Water Tourism in Kerala: Challenges and Opportunities 
    Zacharias, Siby; Manalel, James (Indian Institute of Management Kozhikode, 2008-05-17)
    The paper tries to find out prospects of back water tourism in Kerala.
  • The influence of opinion leaders in rural markets 
    Zacharias, Siby; Salam, Afsal; Jose, M.C.; Kuruvila, Binu; Anand, Denny (Indian Institute of Management Kozhikode, 2008-04-05)
    In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of ...
  • Network Marketing: Exploitation of relationships – Myth or Reality? 
    Mathews, Geevarghese K.; Manalel, James; Zacharias, Siby (Indian Institute of Management Kozhikode, 2007-04-10)
    The Network Marketing, first popularized by Amway, in 1950s in USA is gaining momentum in India. The total turnover of network marketing companies in India was estimated at Rs 301,044 crores in 2005 with an annual growth ...
  • Sales Promotions – Good or Bad? 
    Manalel, James; M. C., Jose; Zacharias, Siby (Indian Institute of Management Kozhikode, 2007-04-10)